MTV: 2007 MTV Movie Awards
MTV | Nau™
Design, Logo Exploration

"Everything started with the logo. We were asked to design a logo for the show which would communicate the event’s theme and become a branding element that could be taken apart while maintaining its integrity and identity in any of its numerous derivations," explains Raffi Simonian. "During our initial explorations we thought about the formal relationships that handheld PDAs, cell phones and music players share with our surroundings and the influence they have in shaping our environments. For example, plasma screens and LED panels on building facades streaming the same video as the cell phones in our hands. We arrived at a show logo which regarded this rapid emergence of technology and being plugged in by reprioritizing scale and creating a city built solely of devices."

Director, Raffi Simonian

See the full graphics package on the Nau™ site.